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Our Story
We thought tea deserved more.
iLOLA began with a simple belief: exceptional tea should fit beautifully into modern life without losing the ritual that makes it special.
Why iLOLA exists
The ritual was never the problem.
Loose leaf tea is beautiful. The way people made it, day to day, was not. The measuring, the infuser, the strainer, the scattered leaves — for all its beauty, loose leaf asked more than an ordinary morning could give.
Tea bags solved convenience, but changed the experience. iLOLA set out to preserve what people love about loose leaf tea, and rethink how it could live in modern life.
Discover the Tea Disc →Two founders. One idea.
Su-Mari saw a different way tea could be made. Tim saw how that unfamiliar idea could become a product, a brand, and ultimately a new ritual.
Su-Mari
Invention & Product
The mind behind the Tea Disc — the question that started it, and the years of quiet trial that made it real.
Tim
Commercialisation & Business
The mind that took an unfamiliar idea and built it into a product, a brand, and a company people could trust.
"What if loose leaf tea could simply hold itself together?"
From idea to invention
An idea became a Tea Disc.
Turning that question into something real took years, and a great many attempts that didn't work — discs that crumbled, discs that wouldn't open. iLOLA kept going, because every promising cup said the idea was worth the wait.
What held was the Tea Disc — patented, and made possible by Aviora™, iLOLA's proprietary natural forming system. The Tea Disc is what the customer holds. Aviora™ is the innovation behind it.
Discover Aviora™ →
Created by iLOLA
A young House. Already doing meaningful things.
The Tea Disc took years to become real. Since then, iLOLA has kept building — quietly, and one considered step at a time.
The Tea Disc
Patented, and years in the making — the invention this House was built around.
Aviora™ Technology
The proprietary natural forming system behind every Tea Disc.
Oprah's Favorite Things, 2022
Recognised among Oprah's Favorite Things.
Dragons' Den & USA Today
Featured on Dragons' Den and in USA Today.
United States & Canada
Available to tea lovers across both markets.
The Humidor
Extending the ritual beyond the cup — where a Tea Disc is kept, not just poured.
Design is part of the product
Tea is something you live with.
iLOLA has always looked past conventional tea branding — to fashion, objects, interiors, the things people choose to keep around them. The product, the packaging, the Humidor, every photograph, is considered the same way: not as merchandise, but as something meant to belong in a customer's life.
The iLOLA Ritual Collection
A Life Around Tea
Seven chapters in a life around tea.
01 / 07 — Morning
Morning Ritual
Morning begins quietly.
02 / 07 — Focus
Focus
Make room for better thinking.
03 / 07 — Restore
Restore
Come back to yourself.
04 / 07 — Travel
Travel
Your ritual travels with you.
05 / 07 — Hospitality
Hospitality
Every welcome begins with care.
06 / 07 — Entertaining
Entertaining
Gather beautifully.
07 / 07 — A New Ritual
A New Ritual
Discover tea differently.Morning begins quietly.
Before the day asks anything of you, there is a small window that belongs entirely to you. A warm cup, a moment of stillness, the day meeting you gently rather than all at once.
Recommended for this ritual
- Moroccan Mint
- Midnight Jasmine
- Energy
- Chunmee
- English Breakfast
Make room for better thinking.
Deep work asks for a clear head and a steady rhythm. A considered cup becomes a quiet signal — a way to mark the shift from noise into concentration, and to stay there a little longer.
Recommended for this ritual
- English Breakfast
- Royal Cream of Earl Grey
- Kenyan
Come back to yourself.
Some moments are for slowing down. A warm, calming cup at the close of the day — a small act of care that helps you unwind, soften, and return to a gentler pace.
Recommended for this ritual
- Renew
- Happy
- Immunity
- Lemon Ginger Tulsi
- Sweet Dreams
- Golden Milk
Your ritual travels with you.
The comfort of a familiar cup shouldn't stay behind. Wherever the day takes you, your ritual comes too — a small constancy carried from home to hotel room to somewhere new.
Recommended for this ritual
- Tea Disc Traveller
- Tea Disc Humidor
- Luxury Tea Flight
- Tasting Flight
Every welcome begins with care.
The way you receive someone says everything. For hotels, spas, resorts and considered residences, tea becomes a gesture of welcome — an experience offered, not simply a drink served.
Recommended for this ritual
- Luxury Tea Flight
- Tasting Flight
- Tea Disc Humidor
- Humidor Premium Set
Gather beautifully.
An evening with friends deserves more than an afterthought. A beautiful tea service becomes the centre of the table — a sophisticated, alcohol-free way to linger over conversation.
Recommended for this ritual
- House of iLOLA
- Deluxe Tea Disc Essential Set
- Tea Disc Humidor
- Humidor Premium Set
- Luxury Tea Flight
Discover tea differently.
Every ritual begins somewhere. Whether you're new to tea or simply looking for a more considered pace, this is a gentle way in — a first step into a life built around beautiful moments.
Recommended for this ritual
- The Beginning
- Tea Disc Essential Set
- Luxury Tea Flight
- Tasting Flight
- Tea Disc Infuser
01 / 07
What iLOLA means
To grow strong.
The name iLOLA carries an idea of growing strong — something we have returned to through every invention, setback, cup and next chapter.
The next chapter
We are still reimagining tea.
The story isn't finished with the Tea Disc.
- Tea Disc
- Aviora™
- Humidor
- Gifting
- Hospitality
- Future Innovation